SUMMER SUMMIT 2023 | Marquette University

MASB SUMMER SUMMIT 2023

Marquette University, Milwaukee, Wisconsin August 9-10

Wednesday, August 9:  9 AM – 5PM plus Cocktails/Dinner
Thursday, August 10:  9 AM – Noon

PROVING MARKETING’S ECONOMIC IMPACT

Breaking Ground with New Initiatives
Joanna Seddon, CEO, MASB

B2B GTM: Moving past a dysfunctional reality
Mark Stouse, CEO, Proof Analytics
DESCRIPTION

Economic Value of Marketing Discussion
Chris Hummel, President, Green Thread
Karen Ebben, President, Global Marketing Impact

Opportunity Cost & Sustainability
Annette Tower, Assistant Professor of Marketing, Clemson University
Kay Peters, Professor of Marketing, University of Hamburg
DESCRIPTION

Insights from Unstructured (Big) Data for Marketing Value
Purush Papatla, Northwestern Mutual Data Science Institute Professor of Marketing, University of Wisconsin-Milwaukee
DESCRIPTION

Sponsorship Accountability: The Power of Synergy
Larry DeGaris, Executive Director, 

Intellectual Capital in the Boardroom
Edgar Baum, CEO, Avasta
DESCRIPTION

The Truth About Brand Boycotts
Jim Meier, retired finance executive, MASB Trustee
DESCRIPTION

Margaret H. Blair Award for Marketing Accountability

• • •