Johnson & Johnson, one of the world’s largest and most broadly based healthcare companies, is prioritizing marketing accountability and demonstrating marketing’s contribution by joining the Marketing Accountability Standards Board (MASB). Michael McCaffrey, Global Strategy & Insights Leader of Johnson & …
It’s time to honor another maverick of accountable marketing with a Blair Award for Marketing Accountability, to be presented at MASB Summer Summit 2023 in August. MASB co-founder Meg Henderson Blair was a pioneer of both marketing measurement and marketing accountability, …
MASB Spring Summit 2023 features a CMO Insights Panel discussing “Demonstrating Marketing’s Contributions” with: Pamela Forbus, SVP/CMO, Pernod Ricard North America Kalli Chapman, VP/Head of Paid Media, Prudential Rafael Alcaraz, Head of Commercial Marketing Insights, CVS Health Additional sessions include: The BIG …
The Marketing Accountability Standards Board has brought on Lee Hornick to be Director of Membership. His job will be to demonstrate to marketer companies the many benefits of participating in MASB’s extraordinary work on marketing metric certification, sponsorship accountability, digital …
The Marketing Accountability Standards Board is on a roll for 2023! We are building and accelerating our growth, which is critical because we have a critical objective: To raise the CMO and Marketing to their rightful place in the boardroom …
In Part Two of the Financial Value of Brands video series, Joanna Seddon, Managing Partner at Presciant, discusses The Influence of Brands on Enterprise Value and illustrates how brands –through the future stream of cash flows – can be a primary …
In June 2021, MASB issued the landmark publication, The Financial Value of Brands Imperative: Why Brands Must be Valued in Financial Terms. Now MASB Chair Dave Stewart is introducing a new video series to further promote the recommendation that “brand-centric …
The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and leading agencies to address the most critical issue facing marketing today—how to demonstrate the business and financial impact of brand …
The Year 2022 was a tumultuous one for the Marketing Accountability Standards Board, with the unexpected passing of President/CEO Tony Pace and new leadership in the form of CEO Joanna Seddon, whose vision is marketing elevated to its rightful position. “Accountability is …
The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue that symbolizes financial optimism and prosperity in New York City’s Financial District. “The Marketing Accountability Standards Board is an organization …
