The Marketing Accountability Standards Board Unveils Its New Brand
The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and …
Tag: marketing accountability
2022: The Year in Marketing Accountability
The Year 2022 was a tumultuous one for the Marketing Accountability Standards Board, with the unexpected passing of President/CEO Tony …
Joanna Seddon on Elevating the CMO
The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …
Srinivasan to Present “Marketing and Firm Value”
Marketing activities have traditionally focused on success in the product marketplace, but the C-Suite is increasingly requiring marketing to view …
Join Us for MASB Fall Summit Oct 13-14
Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s …
New MASB CEO Determined To Elevate Role of Marketing
Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …
Blair Award for Marketing Accountability — Nominations Open!
Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and …
Financial Value of Brands Imperative Available to Academics
MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued …
2021: The Year in Marketing Accountability
With a focus on sponsorship and digital marketing accountability, 2021 was another productive one for MASB and its project teams, …
Marketing Accountability Means Economic Growth, Says Pace
According to MASB President/CEO Tony Pace, the Marketing Accountability Standards Board is on track in delivering on its goal of …