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Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
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      • Marketing Metric Catalog (MMC)
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    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
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      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
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    • Finance in Marketing Library
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    • Marketing Metric Certification
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Home Posts tagged "marketing"

Tag: marketing

MASB Fall Summit Program

Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching …

10/07/2022 10/12/2022
Read More"MASB Fall Summit Program"

New MASB CEO Determined To Elevate Role of Marketing

Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …

08/02/2022 08/02/2022
Read More"New MASB CEO Determined To Elevate Role of Marketing"

Financial Value of Brands Imperative Now in Print!

The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print …

03/04/2022 03/04/2022
Read More"Financial Value of Brands Imperative Now in Print!"

2021: The Year in Marketing Accountability

With a focus on sponsorship and digital marketing accountability, 2021 was another productive one for MASB and its project teams, …

12/29/2021 12/30/2021
Read More"2021: The Year in Marketing Accountability"

Thompson to Address Marketing in the Age of A.I.

Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for …

03/23/2021 03/24/2021
Read More"Thompson to Address Marketing in the Age of A.I."

The FINANCE in MARKETING Video Library – Another Free Educational Resource from MASB

With its Common Language Marketing Dictionary (marketing-dictionary.org) continuing to grow steadily in usage, MASB, the Marketing Accountability Standards Board, is …

04/25/2019 04/25/2019
Read More"The FINANCE in MARKETING Video Library – Another Free Educational Resource from MASB"

The Book for CMOs AND CFOs

“Accountable marketing” sounds like a Marketing term, and it certainly is one, but it is a crucial subject for Finance as …

04/29/2016 04/29/2016
Read More"The Book for CMOs AND CFOs"

A Reference Point for Standards

It is said, “Don’t judge a book by its cover,” but the cover of Accountable Marketing: Linking Marketing Actions to Financial …

01/29/2016 05/11/2016
Read More"A Reference Point for Standards"

Transparency Critical To Improving ROMI

MASB Summer Summit 2015 Transparency in metrics, processes and governance is essential for any business trying to improve return on marketing …

09/03/2015 03/14/2016
Read More"Transparency Critical To Improving ROMI"

Finance and Marketing Working Together

MASB Summer Summit 2015 MASB member companies are reporting a positive shift in the working relationship between marketing and finance …

08/26/2015 03/14/2016
Read More"Finance and Marketing Working Together"
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