MASB Fall Summit Program
Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching …
Tag: marketing
New MASB CEO Determined To Elevate Role of Marketing
Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …
Financial Value of Brands Imperative Now in Print!
The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print …
2021: The Year in Marketing Accountability
With a focus on sponsorship and digital marketing accountability, 2021 was another productive one for MASB and its project teams, …
Thompson to Address Marketing in the Age of A.I.
Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for …
The FINANCE in MARKETING Video Library – Another Free Educational Resource from MASB
With its Common Language Marketing Dictionary (marketing-dictionary.org) continuing to grow steadily in usage, MASB, the Marketing Accountability Standards Board, is …
The Book for CMOs AND CFOs
“Accountable marketing” sounds like a Marketing term, and it certainly is one, but it is a crucial subject for Finance as …
A Reference Point for Standards
It is said, “Don’t judge a book by its cover,” but the cover of Accountable Marketing: Linking Marketing Actions to Financial …
Transparency Critical To Improving ROMI
MASB Summer Summit 2015 Transparency in metrics, processes and governance is essential for any business trying to improve return on marketing …
Finance and Marketing Working Together
MASB Summer Summit 2015 MASB member companies are reporting a positive shift in the working relationship between marketing and finance …