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Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
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  • ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Home Posts tagged "MASB"

Tag: MASB

The Marketing Accountability Standards Board Unveils Its New Brand

The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and …

01/12/2023 01/12/2023
Read More"The Marketing Accountability Standards Board Unveils Its New Brand"

TAMU Mays Business School Joins MASB

The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M …

12/28/2022 12/28/2022
Read More"TAMU Mays Business School Joins MASB"

Advisory Council Chair Bendle Joins MASB Board

After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle …

11/22/2022 11/28/2022
Read More"Advisory Council Chair Bendle Joins MASB Board"

New MASB CEO Determined To Elevate Role of Marketing

Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …

08/02/2022 08/02/2022
Read More"New MASB CEO Determined To Elevate Role of Marketing"
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