The Marketing Accountability Standards Board Unveils Its New Brand
The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and …
Tag: MASB
TAMU Mays Business School Joins MASB
The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M …
Advisory Council Chair Bendle Joins MASB Board
After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle …
New MASB CEO Determined To Elevate Role of Marketing
Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which …