With a strong interest in measuring the financial impact of creativity, the California State University, Long Beach has joined the Marketing Accountability Standards Board. Ingrid M. Martin, Ph.D., Professor of Marketing in the College of Business, is participating as MASB Advisor …
MASB is gaining traction. We started 2023 with new one-year, two-year and five-year strategic plans. They are ambitious, including: new thought leadership research initiatives on the topics of most importance to the marketing industry creating new forums for interaction – …
The Marketing Accountability Standards Board (MASB) has added to its Advisory Council a global expert in applying brand and business strategy, brand financial analysis & research, brand architecture & portfolio strategy, naming, positioning, analytics and project management. Nikhil Gharekhan is …
The Marketing Accountability Standards Board is on a roll for 2023! We are building and accelerating our growth, which is critical because we have a critical objective: To raise the CMO and Marketing to their rightful place in the boardroom …
The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and leading agencies to address the most critical issue facing marketing today—how to demonstrate the business and financial impact of brand …
The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M University. Mays educates nearly 6,300 undergraduate, masters and doctoral students in accounting, finance, information systems, management and marketing, ranking consistently …
After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle is taking a seat on the MASB Board of Directors. Member of the council since 2016 and chair since 2017, …
Joanna Seddon’s vision is marketing elevated to its rightful position. “We are the people responsible for the demand chain, which is growth. So why aren’t marketers more respected in the boardroom? It’s because of the lack of marketing accountability.” Newly …
