TV Advertising Still Crushing It, ARF Best Practitioner Paper Concludes
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising, …
Tag: television advertising
TV Advertising As Effective As Ever, New JAR Article Asserts
Despite the rise of digital media and new technological developments, television remains one of the most effective platforms for advertising. …
Effectiveness and efficiency of TV’s brand-building power
The Journal of Advertising Research just published as a “digital first” a terrific paper titled, Effectiveness and efficiency of TV’s …
TV’s Brand-Building Power Still Potent
Is television as effective as it was in the 1980s? Has its role diminished to the point of non-viability? How does it …
TV Still Has Tremendous Power To Move Markets
Does television advertising have the same brand-building power as in previous decades? MASB Director Kelly Johnson of ESPN and MASB …