MASB Summer Summit 2015 Transparency in metrics, processes and governance is essential for any business trying to improve return on marketing investment (ROMI), according to the Cross-Functional Roles in Accountability panel at MASB’s Summer Summit in August. Pam Forbus, PepsiCo’s Senior …
MASB Summer Summit 2015 A cross-functional team is one of six key elements that will lead companies to continuous improvement in return, according to Jane O’Keefe, director of Marketing Return Optimization at MillerCoors, speaking at MASB’s Summer Summit in Chicago. “If …
MASB Summer Summit 2015 MASB member companies are reporting a positive shift in the working relationship between marketing and finance departments. “This is what MASB is really about,” said Rick Abens of Foresight ROI, who led a Marketing and Finance …
