Measuring VISA Sports Sponsorship Value
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …
Category: Sponsorship Accountability
Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Spring Summit Videos
If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben …
Fall Summit Revisited
Catch up on the conversations at MASB Fall Summit 2021, Nov. 11 at the Union League Club in Manhattan and …
Pace on Brands and the Tokyo Olympics
An AdAge article about the controversial 2021 Olympics is being reprinted by publications around the world and fomenting lots of …
NIL for College Athletes – Is there a first mover advantage for sports marketers?
On June 29, 2021, the NCAA suspended amateurism rules related to name, image and likeness. Will there be a first …
College Athlete Sponsorship: Are Sports Marketers Ready?
Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness …
Super Bowl Double Feature!
How did this year’s Super Bowl advertising compare to years past – and which sports marketer “won” this year? What …
New Trends in Brand Valuation, Sponsorship and Digital
MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial …
College Athlete Sponsorhip: Leveraging Name, Image & Likeness
How can sports marketers take advantage of new NCAA rules on marketing college athlete name, image and likeness? In this …