sponsorship marketing - Marketing Accountability Standards Board

Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …

05/31/2022 06/01/2022

MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial …

03/02/2021 03/02/2021

What Brand Owners Need to Know About Sponsoring Student-Athletes Part 1 provides an overview of the current state of sponsorship …

08/27/2020 05/31/2022

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …

06/29/2020 05/31/2022

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …

01/29/2020 05/31/2022

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …

11/06/2019 05/31/2022

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …

10/30/2019 05/31/2022

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …

10/23/2019 05/31/2022