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Home Archive for category "Sponsorship Accountability" (Page 2)

Category: Sponsorship Accountability

College Athlete Sponsorship: Are Sports Marketers Ready?

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? Is there a female student athlete advantage? How about one for “first movers?” Former …

03/11/2021 03/11/2021
Read More"College Athlete Sponsorship: Are Sports Marketers Ready?"

New Trends in Brand Valuation, Sponsorship and Digital

MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial valuation of brands, sponsorship marketing post pandemic, and digital marketing accountability. If you weren’t able to attend, check out these …

03/02/2021 03/02/2021
Read More"New Trends in Brand Valuation, Sponsorship and Digital"

College Athlete Sponsorhip: Leveraging Name, Image & Likeness

How can sports marketers take advantage of new NCAA rules on marketing college athlete name, image and likeness? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group delve …

02/26/2021 02/26/2021
Read More"College Athlete Sponsorhip: Leveraging Name, Image & Likeness"

College Sports Sponsorship: Is There a Female Student Athlete Advantage?

Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women college athletes? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate …

02/18/2021 02/18/2021
Read More"College Sports Sponsorship: Is There a Female Student Athlete Advantage?"

College Athlete Sponsorship: Engaging Student Athletes

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year?  In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and …

02/11/2021 02/11/2021
Read More"College Athlete Sponsorship: Engaging Student Athletes"

Sponsorship Accountability Pt 9: Name, Image, Likeness AND Influence

What Brand Owners Need to Know About Sponsoring Student-Athletes Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties …

08/27/2020 05/31/2022
Read More"Sponsorship Accountability Pt 9: Name, Image, Likeness AND Influence"

Can Social Media Drive Accountable Sponsorship?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

06/29/2020 07/26/2023
Read More"Can Social Media Drive Accountable Sponsorship?"

Sponsorship Accountability Part 7: Social Distancing – A Boon for eSports?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

04/16/2020 06/21/2022
Read More"Sponsorship Accountability Part 7: Social Distancing – A Boon for eSports?"

Sponsorship Accountability Part 6: eSports

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

01/29/2020 05/31/2022
Read More"Sponsorship Accountability Part 6: eSports"

Sponsorship Accountability Part 5: Measurement

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing …

12/11/2019 05/31/2022
Read More"Sponsorship Accountability Part 5: Measurement"

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