Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain will be discussed at the second session of MASB Winter Summit 2021, a remote event happening April 8, 1-4 PM ET. Request an invitation from events@themasb.org.
MASB President/CEO Tony Pace will interview Ricardo Fort, founder of Sport by Fort Consulting, which he launched after 25 years in the industry and almost a decade leading the global sponsorship teams of Visa and The Coca-Cola Company, where he led the Company’s global portfolio of sports and entertainment sponsorships, partnerships and events, including the International Olympic Committee, FIFA, UEFA, the Special Olympics, athletes, McLaren F1 team, record labels, movie studios, the gaming industry and other worldwide sports and entertainment properties.
At Visa, one of the most active sponsors in the world, Fort led his team in end-to-end initiatives related to the International Olympics Committee, FIFA, the International Paralympic Committee, UEFA, the NFL, dozens of football, baseball and basketball teams in the U.S. and hundreds of Olympic athletes.
Before Visa, Ricardo was the Global Marketing Director for the dairy category at the Group Danone (Paris – France), and held several other Marketing roles at Coca-Cola in Brazil, USA and India, and multiple roles at Kellogg’s and Unilever.