Marketing is headed for fundamental change by mastering accountability, taking its rightful place at the head of the strategic growth table – permanently.
MASB serves as the interface between Marketing and Finance, providing standardized performance measures that reliably tie marketing actions to financial return with Analytics.
As was true for manufacturing and product quality – with ANSI & ISO – and for accounting & financial reporting – with FASB and IASB – so it will be true for marketing & profitable growth – with MASB.
MASB members are an elite, forward-thinking community of top tier marketers, measurement providers, industry associations and business academics committed to accountable marketing.
THE MASB MISSION
Establish marketing measurement and accountability standards across industry and domain for