Summer Summit 2020 | Remote

Session 1: Brand Valuation – August 6

Welcome and Charge

Marketing’s Vital Role in Tackling the Covid-19 Pandemic [VIDEO]

Financial Value of Brands Panel – VIDEO

ISO TC289 Brand Evaluation Update

Brand Values Provider Fact Sheet

Session 2: Future of Sponsorships

Welcome and Charge

Future of Sponsorships PanelVIDEO

Financial Value of Brands (continued) – VIDEO

Common Language Marketing Dictionary – VIDEO

Joseph Plummer MASB Trailblazer Award

Session 3: Measures and Value of Engagement – Oct 15

Welcome and Charge

Spotlight Interview: Gary Vaynerchuk [VIDEO]

The Great Engagement Debate [VIDEO]

Emerging Issue Task Force

Spotlight Interview: Joanna Seddon

Blair Award for Marketing Accountability