Marketing Dictionary Flyer Available

A new flyer promoting the Common Language Marketing Dictionary is available for distribution. Interested parties can email info@themasb.org. Let us know how many you would like and where you will be distributing them. You can also request a PDF version. MASB manages the Common Language in Marketing Project in partnership with the American Marketing …

MASB Board Seeking Top Tier Marketers for Charter Seats

The MASB Board has openings for three Top Tier/Top 100 Global Marketers. Ideal candidates are Marketing or Finance reps (i.e. Director of Marketing Finance) working to increase the ROI of branding activities. These are corporate memberships that require an annual contribution to help fund the organization’s mission. The Board is comprised of a chair …

Summer Summit 2015 Preview

2015 Summer Board Meeting & Summit August 13-14 (Chicago) Where Marketing & Finance are Working Together to Create Value in the 21st Century: Applying the Science of Measurement to the Art of Marketing under Umbrella of Governance DAY 1 (Thursday): The Marketing Accountability Agenda, Game Changing Projects & Dinner PANEL A: MARKETING & FINANCE ACCOUNTABILITY …

Stewart Honored by AMA

Congratulations to MASB Chair David Stewart, who has been selected to receive the “Marketing and Society Lifetime Achievement Award” from the American Marketing Association. The award will be presented during the Marketing Educators Conference in Chicago in August.

Com Specialist On Board

MASB welcomes its new Communications Specialist, Erich Decker-Hoppen of Islamorada, Florida, who is responsible for managing website and social media content and executing digital marketing initiatives to make the Marketing Accountability Standards Board THE cross-industry forum where marketing and finance agree on measurement for creating value.

Twitter CFO Now CMO Too

Advertising Age has reported that Twitter has put its chief financial officer, Anthony Noto, in charge of its marketing department after the social media giant reported its weakest quarterly revenue growth since going public. The move, which is generating much speculation and skepticism from marketers, may be a push toward increased marketing accountability. MASB Director Jim …

Brand Value Model Being Applied at MillerCoors

The Brand Investment & Valuation (BIV) Project Team has identified an “ideal metric” for Consumer Brand Strength –demonstrating its relationship to market results – and convened around a simple Cash Flow model linking consumer Brand Strength (brand preference/choice) to market results (market share, volume & price) and then to financial return (discounted cash flow).

IFR Team Explores IVSC Partnership

MASB’s Improving Financial Reporting (IFR) Project Team and the International Valuations Standards Council (IVSC) are exploring a formal partnership. “MASB and IVSC have a shared vision that the brand intangible asset warrants greater attention than it is given by the financial community. That is what brought us together and why [IVSC Chair] Steve Sherman …

Inaugural Fellow to Address Talent Gap

Cape Town-based Roger Sinclair has been appointed “Inaugural Fellow” to conduct research and recommend how MASB might help business schools cross marketing and finance silos and provide businesses with the new marketing professionals needed to meet the growing demand for measurement-based accountability, where curriculum is engineered with the role of marketing measurement central, integrated …