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  • MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Special Initiatives
      • BIG DATA Initiative
      • Data Quality & Accountability Initiative
      • Economic Impact of Marketing Initiative
      • Marketing Organization Best Practices Initiative
      • Measuring Creativity Initiative
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Universal Marketing Dictionary (UMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB Channel on YouTube
    • MASB Publications
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
  • Press
  • EVENTS
    • MASB Summits
    • MASB Webinars
    • Event Updates
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Home MASB Projects Current Projects Sponsorship Accountability Metrics (SAM) Project Sponsorship Accountability Metrics Project Updates

Sponsorship Accountability Metrics Project Updates

Sponsorship Accountability Guidance (February 2020)

Sponsorship Accountability Guidance (August 2019)

Sponsorship Accountability Metrics Results (February 2019)

Sponsorship Accountability Metrics Project Report (August 2018)

Sponsorship Accountability Metrics Project Overview/Panel (February 2018)

ANA Sponsorship Measurement Survey – Duggan (February 2018)

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