Allan R. Kuse

Allan Kuse PhD served as MASB Executive Director and Chief Advisor of the MMAP Center from 2008 to 2017.  He remains an advisor to the center and currently serves on the Metric Catalog and Common Language in Marketing project teams.

Dr. Kuse has a thirty-year track record in applying the science of measurement development, knowledge and process management to the art of marketing. He was EVP of Research at rsc THE QUALITY MEASUREMENT COMPANY (ARS Group) and on the advisory boards for the MMR Program at Terry School of Business University of Georgia and the MSMR Program at the University of Texas Arlington. He also served on the research faculty at the University of Colorado, Boulder.

Allan holds a BA from Purdue and both MS and PhD in Quantitative Psychology from the University of Colorado.

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