Art Klein

KleinArt-webA MASB Advisor since 2016, Art Klein is Managing Partner at MSW•ARS Research, where he is focused on managing MSW•ARS and The Brand Strength Monitor.

Art has over 30 years of experience in a wide array of marketing research disciplines including panel, custom, syndicated and advertising testing and tracking. His industry experience is extensive, having worked for clients in such fields as pharmaceuticals, fast food, telecommunications, retail, financial services, automotive, business-to-business, and technology. Prior to his current role, he served in a variety of positions at MSW and also held positions at NFO and NPD.

He earned a BA from Syracuse University and an MBA in marketing from Hofstra University.

Art serves on the MASB Marketing Team.