Craig Gugel

MASB Director (2009–2014) and MASB Advisory Council member since 2014, Craig Gugel is President/CEO & Chief Research Officer of Gugelplex TV, Inc. Previously he was Chief Research Officer for Merkle, Inc./LogicLab and has served as SVP Media Analytics for the Advertising Research Foundation, president of North America for the Telmar Group, Inc., EVP Worldwide Analytics & Strategy at Nielsen-IMS, and EVP Director of Strategic Insights at Optimedia International.

He is a full-time Assistant Professor in the Advertising & Marketing Communications Department at the Fashion Institute of Technology in New York. He has served on the editorial advisory board for the Journal of Advertising Research and the ARF Board of Directors, and served as chairman of the 4A’s Media Research Committee.

He holds a BA in Communications Studies from the University of Windsor, a BS in International Trade and Marketing from FIT, and an MA in Television Journalism Studies from SUNY-Empire State. He is now pursuing a PhD in Education from Northcentral University.

Craig co-edited the MASB book, Accountable Marketing: Linking Marketing Actions to Financial Performance.