Darin White

Darin W. White, Ph.D., is a renowned sports industry expert specializing in sports analytics and sponsorship. He serves as the Executive Director of the Samford University Center for Sports Analytics and holds the Margaret Gage Bush Distinguished Professorship.

Having collaborated with 100+ leading global sports organizations, including the Los Angeles Dodgers, Atlanta Braves, NBA, Miami Dolphins, Dallas Cowboys, Bayern Munich F.C., and Denver Broncos, Darin is a trusted advisor in the sports world. He has also partnered with major corporate sponsors like Coca-Cola, Nike, AON, Chick-fil-A, Blue Cross Blue Shield and Phillips 66.

A respected commentator on the sports industry, Darin’s insights have graced esteemed publications such as the Wall Street Journal, Forbes, Washington Post, NPR and Sports Illustrated. Beyond his professional prowess, Darin passionately contributes to the sports community, serving on several boards and has authored over 60 academic articles and conference proceedings.

In addition to his academic achievements, Darin is a former college soccer coach and was inducted into the Union University Sports Hall of Fame in 2023. During his time at Union University, his team won the 2003 NCCAA National Championship.

Darin serves on the Sponsorship Accountability Metrics Project team.