Marc Fischer

Marc Fischer, founding Advisory Council member (2011), is Chair of Marketing and Market Research at the University of Cologne and Associate Professor of Marketing at the University of Technology, Sydney Business School. He is a regular visiting scholar at the UCLA Anderson Graduate School of Management. His expertise includes measurement & management of marketing performance, brand management, and optimization of the marketing mix.

His articles have appeared in Management Science, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, and Quantitative Marketing and Economics. He won the 2009–2010 Gary L. Lilien ISMS-MSI Practice Prize and was finalist for the 2010 Franz Edelman Award competition on achievements in operations research. Professor Fischer is a member of the scientific advisory board of YouGov, Cologne, cpi Celebrity Performance, Berlin, and the Center for Brand Management and Marketing (ZMM) in Hamburg. He served as Director of the Center for Market Research at the Institute for Market and Economic Research in Passau.

Professor Fischer holds PhD and diploma degrees in marketing from the University of Mannheim. Marc is on the Brand Investment & Valuation Project team.