Thomas Gruca

MASB Advisor since 2017, Thomas S. Gruca is Tippie Research Professor of Marketing at Tippie College of Business, University of Iowa. He is also Director of Analytics at Brandware Research.

He recently published A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets in the Journal of Business Research.

Tom received both his MBA and PhD in Business Administration from the University of Illinois at Urbana-Champaign.