Joseph Plummer

Joseph Plummer, a member of The Boardroom Project since 2006, founding Director of the MASB (2007), and founding Trustee of the MAF (2012), is on the faculty of Columbia University.

His previous positions include Chief Research Officer of the Advertising Research Foundation, Executive Vice President Director of Research & Insight Development for McCann-Erickson World-Group, Vice Chairman and Worldwide Planning Directorat DMB&B Advertising, Vice Chairman of ASW—a worldwide research firm, Managing Director of Paine Webber/Young & Rubicam, Worldwide Research Director for Young & Rubicam, and Leo Burnette.

Joe has published in numerous publications, including The Journal of Advertising, Journal of Business Research, Journal of Marketing, and Journal of Marketing Research. He is past Editor of The Journal of Advertising Research, and coauthored The Online Advertising Playbook (Wiley, 2008) with Steve Rappaport.

Joe holds a BA from Westminster College and his master’s and doctorate from Ohio State University. He is President of Sunstar Foundation and on the Board of Directors of Unisunstar BV,, C3Research, and OlsonZaltman Associates.