Tony Pace became President/CEO of MASB in 2017. He brings extensive experience from across the marketing spectrum, in roles of increasing responsibility at advertising agencies and as a marketing leader.
At Young & Rubicam and McCann-Erickson, he led brands such as Kentucky Fried Chicken, Coca-Cola and Capital One. As Chief Marketing Officer of Subway, he grew that brand to #2 in market share in the U.S. and #1 in locations worldwide. During his tenure, Subway’s brand value, as tracked by Millward Brown’s annual Brand Z assessment, rose from unranked to #40 with a brand value of over $22 billion.
A longtime board member of the ANA, he recently completed a two-year term as chairman. Tony’s goal with MASB is to raise the profile and influence of the organization to the benefit of the marketing community.
He earned his undergraduate degree at the University of Notre Dame and an MBA from The Wharton School at the University of Pennsylvania. His degree from Wharton is in Finance.