Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s new Manhattanville Campus in New York City. Remote participation is available for Thursday only. Request your invitation today from events@themasb.org
REMOTE SCHEDULE
October 13, 9 AM – 5 PM ET (with lunch break)
IN-PERSON SCHEDULE
October 13, 9 AM – 5 PM ET (with lunch)
Cocktails & Dinner
October 14, 9 AM – NOON ET
PROGRAM
THE MASB VISION
Joanna Seddon, MASB CEO
MARKETING AND FIRM VALUE
Shuba Srinivasan, Boston University
VISA CASE STUDY on SPONSORSHIP MEASUREMENT
Alfredo Troncosco, Kantar
Emerging Issue
CUSTOMER FRANCHISE MEASUREMENT
Neil Bendle, University of Georgia
TONY PACE REMEMBERED
MARGARET H. BLAIR AWARD FOR MARKETING ACCOUNTABILITY
Project Updates
SPONSORSHIP ACCOUNTABILITY METRICS
FINANCIAL VALUE OF BRANDS/ISO BRAND STANDARDS
COMMON LANGUAGE MARKETING DICTIONARY
and much more TBA!
Request your invitation today from events@themasb.org