Blair Award for Marketing Accountability — Nominations Open!

Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and accountability, including co-founding MASB, the Marketing Accountability Standards Board, and serving as its first President/CEO.

Nominations are being accepted through August 31, 2022, for the fourth annual Margaret H. Blair Award for Marketing Accountability, presented by MASB to a marketing executive or academic that has implemented the principles of marketing accountability to:

  1. drive business growth through continuous improvement in Marketing ROI, and
  2. prove the contribution of Marketing to enterprise value.

Nominate your marketing accountability champion today!    DIGITAL FORM   PDF DOWNLOAD


David Stewart - LMU
David W. Stewart
Joanna Seddon
Roger Sinclair & Kevin Lane Keller