Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and accountability, including co-founding MASB, the Marketing Accountability Standards Board, and serving as its first President/CEO.
Nominations are being accepted through August 31, 2022, for the fourth annual Margaret H. Blair Award for Marketing Accountability, presented by MASB to a marketing executive or academic that has implemented the principles of marketing accountability to:
- drive business growth through continuous improvement in Marketing ROI, and
- prove the contribution of Marketing to enterprise value.
David W. Stewart
Roger Sinclair & Kevin Lane Keller