B. Marketing Science Past & Present – Taylor 3 10
C. Marketing Science Future: Ideal Metric Charactistics.Practices – Kuse 3.10
D. Marketing Science Future: Ideal Metric Learning.Application – Gohmann 3.10
E. Marketing Science Future: Long-Term Impact w/Examples – Hanssens 3.10
F. Beyond the Science – Lees 3.10
G. Summary & Call to Action – Blair 3.10
H. Internet Msmt.What is Known – Bucklin 3.10
I. Methods of Brand Valuation – Fischer 3.10
J. Value of Marketing & Stock Price – Mizik 3.10
K. Common Language Project – Sirkin 3.10
M. Metrics Catalogue Project – KuseF 3.10