Nominations Open for Blair Marketing Accountability Award

marketing accountability
Meg Blair addresses Summer Summit 2015 in Chicago.

Dr. Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and accountability, including co-founding MASB, the Marketing Accountability Standards Board, and serving as its first President/CEO.

Nominations are open through Aug. 10, 2020, for the second annual Margaret H. Blair Award for Marketing Accountability, presented by MASB to a marketing executive or academic that has implemented the principles of marketing accountability to:

  1. drive business growth through continuous improvement in Marketing ROI, and
  2. prove the contribution of Marketing to enterprise value.


Sinclair (left) and Keller

The award will be presented during MASB Summer Summit 2020, an online, remote event with sessions taking place 12:30 – 3:30 PM ET Aug. 6, Sep. 17 and Oct. 8.

Last summer, the inaugural award was jointly presented to Kevin Lane Keller, Ph.D., E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, and the late Roger Sinclair, Ph.D., former Professor of Marketing at the University of the Witwatersrand in Johannesburg, South Africa, for their work on “The Moribund Effect.”