• ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
Skip to content
  • ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Home Posts tagged "MASB Summit"

Tag: MASB Summit

Spring Summit Videos

If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben …

04/21/2022 04/21/2022
Read More"Spring Summit Videos"

Fall Summit Revisited

Catch up on the conversations at MASB Fall Summit 2021, Nov. 11 at the Union League Club in Manhattan and …

12/07/2021 12/07/2021
Read More"Fall Summit Revisited"

The Who’s Who of Marketing Accountability

MASB Summer Summit 2019 was a terrific exchange of marketing wisdom and fresh ideas at the remarkable Blackstone Hotel in …

08/12/2019 08/12/2019
Read More"The Who’s Who of Marketing Accountability"

The Who’s Who of Marketing Accountability

The vanguard of Marketing Accountability gathered at MASB Winter Summit 2019 in San Diego last week to analyze and strategize …

03/05/2019 03/05/2019
Read More"The Who’s Who of Marketing Accountability"

Common Language Marketing Dictionary Upgrade Announced

Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with …

08/23/2018 10/19/2018
Read More"Common Language Marketing Dictionary Upgrade Announced"

Who Was Who at MASB Winter Summit 2018

Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues …

03/06/2018 03/08/2018
Read More"Who Was Who at MASB Winter Summit 2018"

2017: The Year in Marketing Accountability

MASB broadened its scope in 2017, beginning with a new look that illustrates our focus on bringing Finance, Analytics and Marketing …

12/28/2017 01/02/2018
Read More"2017: The Year in Marketing Accountability"

Ten Years of Marketing Accountability Celebrated

Past, present and future were celebrated at MASB’s Ten Year Anniversary Summit & Board Meeting held in Boston, Aug. 10-11. Marketing Accountability …

08/17/2017 09/10/2017
Read More"Ten Years of Marketing Accountability Celebrated"

Brand Valuation Model Completed

MASB Summer Summit 2015 An empirically proven model for brand valuation and guiding investment decisions has been completed by MASB’s Brand Investment …

09/16/2015 05/11/2016
Read More"Brand Valuation Model Completed"

Data Handling & Visualization Challenges Marketers

MASB Summer Summit 2015 The new wealth of available market information – including social media data – comes with significant challenges, …

09/10/2015 03/14/2016
Read More"Data Handling & Visualization Challenges Marketers"

Posts navigation

1 2
  • Twitter-
  • LinkedIn-
  • YouTube-
  • RSS Feed-
©2022 Marketing Accountability Standards Board of the Marketing Accountability Foundation - a 501(c)(3) nonprofit organization
Powered by Septera & WordPress.
Back to Top
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT