Spring Summit Videos
If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben …
Tag: MASB Summit
Fall Summit Revisited
Catch up on the conversations at MASB Fall Summit 2021, Nov. 11 at the Union League Club in Manhattan and …
The Who’s Who of Marketing Accountability
MASB Summer Summit 2019 was a terrific exchange of marketing wisdom and fresh ideas at the remarkable Blackstone Hotel in …
The Who’s Who of Marketing Accountability
The vanguard of Marketing Accountability gathered at MASB Winter Summit 2019 in San Diego last week to analyze and strategize …
Common Language Marketing Dictionary Upgrade Announced
Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with …
Who Was Who at MASB Winter Summit 2018
Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues …
2017: The Year in Marketing Accountability
MASB broadened its scope in 2017, beginning with a new look that illustrates our focus on bringing Finance, Analytics and Marketing …
Ten Years of Marketing Accountability Celebrated
Past, present and future were celebrated at MASB’s Ten Year Anniversary Summit & Board Meeting held in Boston, Aug. 10-11. Marketing Accountability …
Brand Valuation Model Completed
MASB Summer Summit 2015 An empirically proven model for brand valuation and guiding investment decisions has been completed by MASB’s Brand Investment …
Data Handling & Visualization Challenges Marketers
MASB Summer Summit 2015 The new wealth of available market information – including social media data – comes with significant challenges, …