Connecting sponsorships to financial results will be the subject April 10, 2024, Noon ET, when the Marketing Accountability Standards Board debuts its new webinar series, Making Marketing Accountable, featuring the visionairies elevating the role of the CMO and Marketing through financial accountability. Registration is FREE!
The Shortest Route to ROI is ROO: Getting Marketing & Finance to Agree on Sponsorships
Marketing frequently faces challenges in articulating an ROI story to Finance, and sponsorships face perhaps the most significant hurdles in connecting to financial results. In this webinar, Paul Pednault and Marc Fisher of SPONSORIUM discuss their experiences in evaluating sponsorship return, including the very important concept of ROO, Return On Objectives.
Pednault is founder and President of SPONSORIUM International. In addition to lecturing, consulting and presenting master classes, he has written and developed unique, expert software such as PerforMind™, Sponsé™, CriteriaPro™, programs dedicated to the improvement of the sponsorship industry. He also published a book on Return On Objectives, The Story of ROO.
Fisher is Vice President, Business Development and Marketing, North America. Canadian born, He has 15+ years of brand, agency and event property experience on both sides of the border. He began his career in PR & experiential marketing then moved on to the sports world, holding marketing, sponsorship sales and management roles at the Montréal Canadiens Hockey Club, Sunice golf and ski apparel, the Montréal Alouettes Football Club, Reebok Canada and Reebok International in Boston.
REGISTER FOR FREE WEBINAR April 10 NOON ET
