MASB Director since 2014, Kelly Johnson is VP Ad Sales Measurement and Performance at DTCI, a unit of The Walt Disney Company). She previously served in various market research roles at ESPN since 2002.
Johnson and her team at DTCI are responsible for delivering best-in-class audience insights, marketplace thought leadership, and innovative research solutions to grow revenue. She played a key role in ESPN’s groundbreaking cross-media research initiatives, including Project Blueprint, and worked with Nielsen to develop out-of-home television measurement.
She is Grand Winner of the 2011 ARF Great Mind Award in the Rising Star category, and her work has been published in the Journal of Advertising Research. She has a BS in Business Administration from the University of Oregon with an MBA from the University of Oregon’s Warsaw Sports Marketing Center.
Kelly serves on the MASB Marketing Team.