Kelly Johnson

Kelly Johnson ESPN

MASB Director since 2014, Kelly Johnson is VP Ad Sales Measurement and Performance Research at DTCI (a new division of The Walt Disney Company). She previously served in various market research roles at ESPN since 2002.

Kelly and her team are responsible for working across the Disney ad sales organization to deliver best-in-class audience insights, marketplace thought leadership and innovative research solutions using data to grow revenue. She played a key role in ESPN’s groundbreaking cross-media research initiatives, including Project Blueprint and worked with Nielsen to develop out-of-home television measurement.

She is Grand Winner of the 2011 ARF Great Minds Award in the Rising Star category and was co-author of the paper “Cracking the Cross-Media Code” (JAR, June 2010). She has a BS in Business Administration from the University of Oregon with an MBA from the University of Oregon’s Warsaw Sports Marketing Center.

Kelly is on the MASB Marketing and CIR Project teams.