Paul Farris

MASB Director since 2010, Paul Farris is Landmark Communications Professor of Business Administration at the University of Virginia – Darden School of Business. Previously, he taught at the Harvard Business School. Paul has worked in marketing management for Unilever, Germany, and in account management for the Lintas advertising agency.

Professor Farris’ general research focus is in the area of marketing productivity and budgeting. His work has been published in six books and more than sixty articles. His current research is focused on building coherent systems for integrating financial and marketing metrics. A recent book, Marketing Metrics: 50+ Metrics Every Executive Should Master, was selected by Strategy + Business as 2006 Marketing Book of the Year, and the second edition was published in 2010.

He received his BS from the University of Missouri, his MBA from the University of Washington and his DBA from Harvard University.

Paul co-leads the Common Language Project team.

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