The Marketing Accountability Foundation and the Marketing Accountability Standards Board are honored and grateful to have been served by some of the great minds in modern marketing. MASB Advisor 2017-2022, Vithala R. Rao is Deane Malott Professor of Management and Professor …
Aligning Marketing & Finance on Changing the Game with “Generally Accepted Brand Investment & Valuation Standards” August 11-12, 2011 Thursday, August 11, 9:00AM-5:30PM Welcome & Charge | David Stewart, UCR MASB Warm-Up | Dominique Hanssens, UCLA (Summary of Key Learning, …
Marketing & Finance Are Aligned: Moving Forward to Change the Game February 17-18, 2011 Thursday, February 17, 9:00AM-5:30PM Welcome, Introduction & Charge | Stewart, UCR The First 3 Years: Start-Up | Hanssens, UCLA The Next 3 Years: Changing …
Moving from the First 3 Years (Start-Up) to the Next 3 Years (Game Changers) August 12-13, 2010 Thursday, August 12, 9:00AM-5:30PM Welcome & Introduction | Stewart, UCR The First 3 Years: Start-Up | Hanssens, UCLA Beyond the Science | …
A. Welcome – Stewart 8.10 B. The First 3 Years – Hanssens 8.10 C. Beyond The Science -Taylor 8.10 D1. ANA Constitution – Liodice 8.10 D. KeyNote Panel – Reibstein 8.10 E. Summary.Call to Action – Blair 8.10 F.G. Game …
Brand Investment & Valuation.Status (Febrary 2020) Brand Investment & Valuation.Status (August 2019) Brand Investment & Valuation.Status (February 2019) Brand Investment & Valuation.Status (August 2018) Brand Investment & Valuation.Status (February 2018) Brand Investment & Valuation.Status (August 2017) Brand Investment & Valuation.Status …
Financial Reporting of Customer and Brand (FRCB) Project Setting generally accepted brand investment and valuation standards for internally developed brands. READ MORE… BRAND INVESTMENT & VALUATION (BIV) PROJECT Phase II Having created an empirically proven model for brand valuation & guiding investment decisions, the objective is …
