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Home Posts tagged "brand valuation"

Tag: brand valuation

Bud Light “Boycott” May Not End, Here Is Why

For the past month, AB InBev, parent company to the Budweiser and Bud Light beer brands, has been facing what many are calling a product boycott. [1] This situation started in early April when transgender social media influencer Dylan Mulvaney …

05/10/2023 05/11/2023
Read More"Bud Light “Boycott” May Not End, Here Is Why"

The Brand Value Accounting Dilemma

In Part 3 of the Financial Value of Brand Series, Neil Bendle, Associate Professor at the University of Georgia Terry College of Business, discusses where we find ourselves today regarding financial disclosures of intangible assets and explains the Brand Value …

03/13/2023 03/13/2023
Read More"The Brand Value Accounting Dilemma"

The Influence of Brands on Enterprise Value

In Part Two of the Financial Value of Brands video series, Joanna Seddon, Managing Partner at Presciant, discusses The Influence of Brands on Enterprise Value and illustrates how brands –through the future stream of cash flows – can be a primary …

02/10/2023 03/13/2023
Read More"The Influence of Brands on Enterprise Value"

Marketers Need to Focus on Profitable Brand Users

In today’s tough economy, it is critically important that marketers focus more on brand loyalists than brand occasionalists. Why? Brand loyalists are far more profitable than brand occasionalists, both short- and long-term, because loyalists require no price reduction while occasionalists buy …

01/17/2023 01/17/2023
Read More"Marketers Need to Focus on Profitable Brand Users"

Impact of Financial Value of Brands Verified

Executive Summary In June 2021, the Marketing Accountability Standards Board (MASB), issued the landmark publication, The Financial Value of Brands Imperative: Why Brands Must be Valued in Financial Terms. A fundamental premise of the publication is that the measurement and …

11/03/2022 12/02/2022
Read More"Impact of Financial Value of Brands Verified"

MASB Spring Summit: CMO Role, Brand Measurement & more

MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from [email protected] Designing a Better CMO Role Why CMO role design is less than ideal and how to navigate it to achieve better …

03/22/2022 04/11/2022
Read More"MASB Spring Summit: CMO Role, Brand Measurement & more"

Financial Value of Brands Imperative Now in Print!

The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print as well as digital form. Despite the obvious connection between marketing activities and the meeting of long-term monetary goals, the …

03/04/2022 03/04/2022
Read More"Financial Value of Brands Imperative Now in Print!"

Financial Value of Brands Imperative Available to Academics

MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms at a discounted academic use rate: $495 for 1,000 students. There is no duration limit so this …

01/25/2022 01/31/2022
Read More"Financial Value of Brands Imperative Available to Academics"

Brands Must Be Valued in Financial Terms, Says New MASB Paper

Marketing exists to drive profitable and sustainable growth through increased demand. Since growth is measured in financial terms, the strength of brands and the resulting customer franchise must also be expressed and analyzed in financial terms. According to MASB, the …

07/15/2021 07/21/2021
Read More"Brands Must Be Valued in Financial Terms, Says New MASB Paper"

New Trends in Brand Valuation, Sponsorship and Digital

MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial valuation of brands, sponsorship marketing post pandemic, and digital marketing accountability. If you weren’t able to attend, check out these …

03/02/2021 03/02/2021
Read More"New Trends in Brand Valuation, Sponsorship and Digital"

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