Marketers Need to Focus on Profitable Brand Users
In today’s tough economy, it is critically important that marketers focus more on brand loyalists than brand occasionalists. Why? Brand loyalists …
Tag: brand valuation
Impact of Financial Value of Brands Verified
Executive Summary In June 2021, the Marketing Accountability Standards Board (MASB), issued the landmark publication, The Financial Value of Brands …
MASB Spring Summit: CMO Role, Brand Measurement & more
MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing …
Financial Value of Brands Imperative Now in Print!
The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print …
Financial Value of Brands Imperative Available to Academics
MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued …
Brands Must Be Valued in Financial Terms, Says New MASB Paper
Marketing exists to drive profitable and sustainable growth through increased demand. Since growth is measured in financial terms, the strength …
New Trends in Brand Valuation, Sponsorship and Digital
MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial …
Brand Valuation or Brand Evaluation: What’s the Difference?
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s …
Carpe Brand – Proving the Value of the Brand
The value of a brand, creating it, maintaining it or, even better, growing it, is of significant importance to any …
Brand Finance’s Brand Value Rankings Earn MASB Certification
The Marketing Accountability Standards Board (MASB) has announced that Brand Finance’s Brand Value Rankings have been certified through the Marketing …