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Elevating the Role of the CMO
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Home Posts tagged "brand valuation"

Tag: brand valuation

Marketers Need to Focus on Profitable Brand Users

In today’s tough economy, it is critically important that marketers focus more on brand loyalists than brand occasionalists. Why? Brand loyalists …

01/17/2023 01/17/2023
Read More"Marketers Need to Focus on Profitable Brand Users"

Impact of Financial Value of Brands Verified

Executive Summary In June 2021, the Marketing Accountability Standards Board (MASB), issued the landmark publication, The Financial Value of Brands …

11/03/2022 12/02/2022
Read More"Impact of Financial Value of Brands Verified"

MASB Spring Summit: CMO Role, Brand Measurement & more

MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing …

03/22/2022 04/11/2022
Read More"MASB Spring Summit: CMO Role, Brand Measurement & more"

Financial Value of Brands Imperative Now in Print!

The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print …

03/04/2022 03/04/2022
Read More"Financial Value of Brands Imperative Now in Print!"

Financial Value of Brands Imperative Available to Academics

MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued …

01/25/2022 01/31/2022
Read More"Financial Value of Brands Imperative Available to Academics"

Brands Must Be Valued in Financial Terms, Says New MASB Paper

Marketing exists to drive profitable and sustainable growth through increased demand. Since growth is measured in financial terms, the strength …

07/15/2021 07/21/2021
Read More"Brands Must Be Valued in Financial Terms, Says New MASB Paper"

New Trends in Brand Valuation, Sponsorship and Digital

MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial …

03/02/2021 03/02/2021
Read More"New Trends in Brand Valuation, Sponsorship and Digital"

Brand Valuation or Brand Evaluation: What’s the Difference?

This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s …

12/03/2020 12/03/2020
Read More"Brand Valuation or Brand Evaluation: What’s the Difference?"

Carpe Brand – Proving the Value of the Brand

The value of a brand, creating it, maintaining it or, even better, growing it, is of significant importance to any …

07/16/2019 10/28/2019
Read More"Carpe Brand – Proving the Value of the Brand"

Brand Finance’s Brand Value Rankings Earn MASB Certification

The Marketing Accountability Standards Board (MASB) has announced that Brand Finance’s Brand Value Rankings have been certified through the Marketing …

06/19/2019 06/19/2019
Read More"Brand Finance’s Brand Value Rankings Earn MASB Certification"

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