Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Tag: sponsorship
Sponsorship Accountability Pt 9: Name, Image, Likeness AND Influence
What Brand Owners Need to Know About Sponsoring Student-Athletes Part 1 provides an overview of the current state of sponsorship …
Sponsorship Accountability Part 5: Measurement
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Sponsorship Accountability Part 4: Driving Sponsorship Value with Stewardship and Strategic Activation
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Sponsorship Accountability Part 1: Elusive Dream or Quantifiable Reality?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
ANA/MASB Report Says Sponsorship Measurement Needs Improving
Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business …
Few Sponsors Have Standardized Process for Measuring Sponsorship Return
Billions of dollars a year are spent on sponsorships, but according to the Association of National Advertisers, just over one-third …
MASB Tackling Sponsorship Accountability
According to the Independent Evaluation Group, global sponsorship spending on sports, entertainment, arts, causes and events is projected to increase …