Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
What Brand Owners Need to Know About Sponsoring Student-Athletes Part 1 provides an overview of the current state of sponsorship …
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business …
Billions of dollars a year are spent on sponsorships, but according to the Association of National Advertisers, just over one-third …
According to the Independent Evaluation Group, global sponsorship spending on sports, entertainment, arts, causes and events is projected to increase …